Don’t Do Mild

Don'tDoMildPhotoRoyito’s is dedicated to and inspired by Roy’s dad, Big Roy, who taught him three things: be kind to everyone you meet, keep it simple, and never do mild. “Don’t Do Mild” is therefore not just a clever hot sauce tagline, it is a way of life. The purpose of Royito’s is to inspire people to not “do mild” in life by following their own passion and purpose. At the heart of this movement is loving what you do and doing what you love, and never giving up on your dreams.